Industries - Rank Path Digital

Industry-Specific Marketing That Delivers Real Results

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RESTAURANT MARKETING

Restaurant Marketing That Fills Tables and Increases Orders

Running a restaurant is demanding — between staff, food costs, and competition, finding time to handle marketing can feel impossible. That’s where we come in. We help restaurants grow through targeted paid media campaigns that attract new customers, increase reservations, and boost online orders.

We use a combination of Facebook, Google, and TikTok Ads to position your restaurant at the top of local search results and in front of hungry customers scrolling their feeds. Our campaigns focus on driving high-intent actions — reservations, delivery orders, catering inquiries, and repeat visits.

Our Restaurant Growth System Includes:

Localized Facebook and Instagram campaigns to reach nearby diners
Google Ads that appear when people search for “restaurants near me”
TikTok and Reels campaigns that showcase your food and experience
Retargeting ads for users who visit your menu or online ordering page
Seasonal promotions and offer-based campaigns

We also optimize ad creative to highlight what makes your brand unique — your atmosphere, chef, or best-selling dish — ensuring your ads stand out from generic competitors.

With consistent paid media management, we help restaurants increase traffic by 20–40% within months, while reducing ad waste and improving repeat business.

Castelli has been working with Foghorn for more than 6 years, and we couldn't be happier with our partnership. Their team continues to identify growth opportunities for us — campaign optimizations suggested by Foghorn contributed to double-digit increases in paid media revenue and ROAS this year alone, with almost no additional media spend.

— Joel Sunderland, Castelli US

DENTAL MARKETING

Digital Advertising That Brings New Patients to Your Dental Practice

Modern patients find dentists online. Whether they’re searching for emergency care, whitening, or cosmetic services, being visible in those moments is critical. We help dental practices attract high-quality patients through strategic Google, Facebook, and TikTok campaigns that convert searches into appointments.

Our approach focuses on visibility, trust, and compliance. We build targeted Google Ads campaigns that appear for the most profitable keywords — “dentist near me,” “invisalign,” “dental implants” — while ensuring your ads remain HIPAA-compliant.

Facebook and Instagram ads are used to showcase patient transformations, promote new patient offers, and build awareness in your local community. On TikTok, we help clinics connect with younger audiences through authentic educational and cosmetic-focused content.

Each campaign is backed by precise tracking and performance measurement. We provide custom dashboards to monitor appointment volume, cost per lead, and ROI across all platforms.

Our strategies have helped dental practices double appointment bookings within 90 days — turning online searches into long-term patients.

Foghorn Labs has been an integral part of our online growth thanks in no small part to their deep knowledge of SEO and SEM tactics. The crew is friendly, professional, responsive, and full of good ideas.

— Tripp Frey, Founder, Trew Gear

SPA & COSMETICS MARKETING

Attract More Clients and Grow Your Cosmetic Brand with Paid Media

In the beauty and wellness industry, presentation matters. We help spas and cosmetic clinics grow their client base through high-converting ad campaigns that blend visual appeal with performance data.

Whether you offer skincare, laser treatments, or cosmetic injectables, we’ll position your brand as the trusted choice in your local market.

Our campaigns combine Google Ads for treatment-specific searches, Facebook and Instagram Ads for retargeting and promotions, and TikTok Ads for brand storytelling and viral reach.

We create stunning ad creatives that reflect your brand’s aesthetic and use targeted messaging to highlight offers, before-and-after results, and membership programs.

We also help your business implement tracking systems to measure bookings, calls, and form submissions — giving you full clarity on where your new clients are coming from and how to scale your results.

Our clients in the beauty and med spa industries consistently see increased appointment volume, stronger local presence, and higher lifetime value per customer.

Foghorn has been an integral partner in our digital strategy during a year of massive growth and increased competition in our space. They have been agile, responsive, and thoughtful with strategic updates throughout our time working together. We are grateful to have a driven and resourceful team to rely on when it comes to our digital marketing efforts.

— Brianna Stoutenburgh, BOTE

LAW FIRM MARKETING

Legal Marketing That Generates Qualified Case Leads

Law firms face unique challenges in digital marketing — strict advertising rules, expensive keywords, and fierce competition. Our paid media systems help firms overcome those challenges by focusing on quality lead generation through search and social platforms.

We run targeted Google Ads campaigns for high-intent search terms like “personal injury lawyer,” “family attorney,” and “business law firm.” Every ad and landing page is crafted to build trust, capture leads, and drive consultation requests.

On Facebook, we implement retargeting and awareness campaigns that keep your firm top-of-mind for prospects who have shown prior interest. We also utilize TikTok and YouTube Ads for brand authority content, helping potential clients understand your expertise before they ever make contact.

All leads are tracked through call tracking and form attribution, giving your firm a clear picture of ROI. We ensure compliance with legal advertising guidelines while optimizing every campaign for cost efficiency and lead quality.

Our law firm clients regularly achieve 3–5x ROI on ad spend within 90 days, thanks to continuous testing, keyword refinement, and transparent reporting.